Visual Design

This section provides information on topics that are related to the physical aspects of visual design. Visual design consists of anything you can see and interact with on the screen. The following topics are covered briefly in this section of Roger's UID Online Portfolio:

Norman's Theory

Norman (1986 - 1988) formulated that any actions of interactions between humans and computers consist of 7 cyclic stages. These stages include: visibility, mapping, feedback, the use of a conceptual model and the use of metaphors...

Interaction Design

Interaction design is how the user will experience and interact with the information presented in the site; it gives the user guidance and points of control that are clear (obvious), simple and easy to use. Guidance, navigation and control are some of the critical stages of interaction design...

Presentation Design

The aesthetic qualities being balanced with the objectives of the site, and its level of usability. The designer needs to understand some fundamental rules, and understand when and how to break these rules successfully...

PARC Principles

There are four principles of layout for screen design. These are referred to as the PARC principles; they include Proximity, Alignment, Repeat, and Contrast...

Colour

On the computer screen there is a Red Green Blue (RGB) colour system. Some of the colour schemes discussed in this website include: monochromatic, analogous, triadic and complementary...

Typography

There are a few critical elements in typography that a designer must consider...