Typography
There are a few critical elements in typography that a designer
must consider in order to produce a design that both is easy to
the eye, and also reflects the true underlying reason for it to
exist.
The primary element of a font that should be considered is its
class type:
Serif - Primarily used for print
Sans-Serif - Primary user for screen
Decorative - Can be used for both
Other elements and rules to consider include:
Aliasing vs Anti-Aliasing - Anti-Aliasing provides
a smoother looking font.
Spacing - word spacing, letter spacing and leading.
Characters Per Line -Optimum number of characters
per line is 80 for the human eye.
Colour - Dark type on light surface is preferable
The business card represents
a company that is both modern and corporate with an out of the
box edge, hence the decorative font choice on the right. This
design portrays a company that provides multimedia services,
and new venture creation to businesses.
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