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Globalisation
Globalisation from a User Interface Design
perspective
is related
to how different cultures
perceive
shapes, colours
and words differently. There are some universally excepted symbols,
for example a red hexagon is accepted as 'STOP!'. At the same
time, some cultures marry in white, while other cultures marry
in green or red. These cultural differences need to be addressed
and catered for in the
World Wide Web. In a sense a 'new' culture
is emerging, with the introduction of the web the geographical
barriers do not exist, and the whole world is shrinking into
a global neighbourhood.
This emerging global neighbourhood adds a new level to designers;
the designers need to accommodate users from different cultures
by learning about their behaviour and designing in accordance
to this. As mentioned a new culture is emerging, and specific
names and symbols are accepted all over the world to mean the
same thing. Below are some general design guidelines to creating
a 'universally-usable' website, [click
here] to view the full
article on 'Accommodating users from different
cultures: Guidelines for web developers':
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Think Internationally. |
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Work in an intercultural team to develop your website. |
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Know everything about your users; their cultures,
objectives, characteristics, environment, typical
level of education, pattern of interaction, etc. |
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Minimize the use of images. |
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Observe cultural conventions. |
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Keep your website simple, clear, and focused. |
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Consider the different format for entering data
in other countries of other cultures. |
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Make your site easy to learn and to use. |
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Consider the order followed by users from different
cultures to find information. |
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Consider the position at which you place important
information. |
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Don’t directly translate from one language
to another. |
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Perform international usability testing and expert
reviews for your final design. |
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Maintain the usability of your website. |
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Indicate your Contact Information. |
For information on dimensions of culture, and the affects
it has on user interface designs [click
here] to read the article
'Cultural Dimensions and Global Web
User-Interface Design: What? So What? Now What?' by Geert Hofstede.
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